The Indians opened the Social Suite in 2010, but this year it has really taken off and become a big element in the club’s marketing mix. The #IndiansSocialSuite invites Tribe fans to participate in a game through social media – inside one of the Indians’ all inclusive suites. Social Suite hopefuls can enter online and share why they would make a great content curator for the day.
Social Suite game winners enjoy the game at the expense of the
organization, and are treated to all the finest the ballpark has to
offer. This includes a great seat and at times, visits from Mark Shapiro
(Indians’ president) and other members of the Tribe family.ESPN has hailed the Indians’ efforts in optimizing the game experience for fans and quoted Shapiro saying:
“We’re cognizant of the importance of social media as a
tool to engage with fans. We now have the opportunity to directly
connect to our fans and engage in authentic, two-way conversations.
These connections with fans strengthen our brand vision to create
memories, connect generations and celebrate families.”
I foresee other clubs adopting social sharing initiatives such as this. Many times, fans feel as though their voices go unheard, but in this case – it’s clear the Indians care about what fans have to say. Giving fans the chance to sound off can only do positive things for the organization, especially when making them feel like a VIP. Cleveland is really serving as an example of the future, and how social media can give businesses a big boost.
Since Twitter came along, I’ve been making connections with the Cleveland baseball scene and participating in the live commentary and conversation. I for one, would be over the moon for a chance to participate in this initiative – and I’d LOVE to meet Tom Hamilton and hear his booming voice in person. Just sayin’.
Follow Katie on Twitter @katie_corbut
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