PR Horror Stories

We recently came across this PR horror story -- is misstep by MCA Records back in the '80s. There's nothing like sending out fake cocaine to get your organization noticed, right?

We need your help identifying other horror stories from the profession. These aren't just to elicit schadenfreude, but to help the next generation of practitioners learn from others' mistakes.

We'll be sharing the best at the Western New York College Media Convention at SUNY Brockport in late February.



So bring them on... the more grimace-inducing, the better!