When the request came from the Association for Corporate Contributions Professionals to present a keynote at its annual conference, I jumped at the chance. I figured there would be no better platform to share information about Bausch + Lomb's new global signature program -- the Pediatric Cataract Initiative -- which is focused on conquering a critical cause of childhood blindness.Yet as I put pen to paper last week (then bits and bytes to a few slides), a realization hit... this would not solely be about the program we'd created, but about why it's been so successful to date. Namely, that the B+L communications team is 110-percent on board (in fact, we co-founded the program alongside our peers).
Only by truly engaging communications peers can corporate philanthropy programs exceed the social and business results to which they aspire. How should you engage? I offer three simple tenets -- bring the important players together from the start, deliver a program with focused differentiation, and rally around a goal that's bigger and more promising that what is simply "achievable."
While the slides mean little without the accompanying commentary, feel free to download a PDF version by clicking here.
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