Mid-week, I'll be in Gainesville, Fla. at the invitation of the Alpha Chapter of the Public Relations Student Society of America, leading a discussion on how our profession is rapidly changing with the 24-second news cycle.What will be especially intriguing are the viewpoints of University of Florida students -- young professionals who, in many cases, have only known the round-the-clock, digitally-driven news and content production environment. Will their experiences match up to the new demands of the communications industry?
For those of you playing along at home (or in the dorms), slides can be downloaded here.
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