“Corporate giving is undergoing a dramatic shift. Expectations are changing from transactional relationships to partnerships, with the company and recipient collaborating for success,” notes Mark Shamley, president and CEO of the Association of Corporate Contributions Professionals. “Philanthropy needs to be integrated with business objectives. As a result, the selection process is also evolving."I just put my next PR News "Management POV" column to bed, focused on this topic, which has resulted in a significant shift in how Bausch + Lomb is approaching philanthropy. If you're a PR News subscriber, look for it soon! If not, I'll also cover the topic as part of my luncheon keynote at ACCP's annual conference on March 8 in Seattle.
0 comments:
Post a Comment