McDougall Travers Collins Launches Employee Communications Practice

ROCHESTER, N.Y., November 20, 2012 — Responding to steadily increasing demand from regional and domestic clients, McDougall Travers Collins (MTC) has launched an employee communications specialty practice. This offering complements the firm’s existing practice areas, including public relations, crisis and issues management, brand development, advertising and digital marketing.

“Stimulating enthusiasm, understanding and action among individuals and teams in the workplace isn’t always easy,” said Mike McDougall, APR, managing partner of MTC. “It takes cross-discipline experience, an attitude that embraces new thinking, a dose of courage, and the willingness to pursue positive outcomes versus simplistic outputs.”

MTC’s expertise in employee communications spans industries and continents, having been called upon for mergers and acquisitions; executive turnover; company-wide celebrations; business model changes; compensation and benefits alterations; site consolidations and closures; labor negotiations; new product and service roll-outs; and other management-led initiatives. The firm is also attuned to helping organizations implement new methodologies to drive peer-to-peer collaboration, including sourcing and deploying suites of specialized digital tools.

The new employee practice caps MTC’s first year of operation in the Rochester market, a period that saw rapid growth and client success. Today, the firm and its Buffalo-based sister agency – Travers Collins – constitute the most senior communications team in Western New York.

“We’ve been partnering with corporate clients such as Pictometry International Corp., Rich Products, Greatbatch, Sino Legend Chemical and others in recent months, helping them achieve world-class results via locally-sourced talent,” said McDougall. “Likewise, we’re making a difference closer to home for institutions such as the American Diabetes Association and Genesee Country Village & Museum, tapping into our wide-ranging experience.”

In July, MTC moved its Rochester office to the historic Hutchison House at 930 East Avenue, providing room for continued expansion.