In late July, I'll be hosting a full-day seminar
at PRSA headquarters in lower Manhattan on integrated communications,
then reprising it at the PRSA International Conference in San Francisco
this fall.
Here's an inside peek at one tip: recognize the
politics at play. Just because a cross-linked program makes sense for
your business, don't assume your peers will jump on board. Silo owners
may be protecting their turf, nodding their heads in the meeting room
while figuring out ways to keep you at arms length.
A little dose of
reality will help you overcome this issue. How? That's a topic for
another post (or join me in NYC or San Fran).
What are your
personal secrets for successful integrated comms? Share one, two or a
few, and I'll try to highlight them -- and you! -- as we take our show
on the road.
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