Excerpt from The Agency Post:
It was the late ‘70s on a warm autumn day in the far reaches of northern New York. The sun glinted off an island of speckled white sand, framed by well-worn boards coated with a fresh, glossy application of spinach green paint.
I’d arrived at the sandbox, only to hear the voice of my kindergarten teacher Mrs. Garman behind me: “Play nicely with each other, kids. I’ll know if you don’t.”
Years later, those simple words of wisdom still hold true in a different type of sandbox altogether – the multi-agency account. Think back to what you probably heard as a five-year-old, and apply them to your world today:
“There are enough toys for everyone.” Sure, you want to earn some good revenue and make a fair profit on the services you’re providing, but stop making those desperate grasps to steal budget allocations or assignments from another firm. Give your client some credit — if there wasn’t room enough for all of you to have a role, you wouldn’t have been invited to play.
“Take turns.” I know, we all love ourselves, our teammates and our work. But you can’t always be in the limelight. Let the other agencies shine when they genuinely deserve the attention, and compliment them on hard-fought wins.
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Read the full column from Mike McDougall at The Agency Post.
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