Do CES Innovations Awards Matter?

Sorting through the mail, the logo was instantly recognizable. A sphere of orange hovering on a jet black background. The time to enter the annual International CES Innovations Awards competition is upon us once again.

For nearly four decades, this design and engineering honors program has called out the most promising products in the consumer electronics industry, shining the spotlight a bit brighter on select offerings from across the globe. But in an age where awards are a dime a dozen, does an Innovations badge matter?

Having prepared winning entries for the like of Yamaha, Kodak and Turtle Beach over the past 15+ years, I still answer with a resounding yes. Not only does the award attract attention from media and digital enthusiasts prior to the annual CES show, but it also provides recognition for the R&D and design teams who often go overlooked as rapid CE launch cycles fly by. In short, it's all in how you merchandise it.

So how do you win? Drop me a line, and I'll be happy to share some tips and tricks.