In 2011, he co-founded McDougall Travers Collins to deliver senior-level counsel to organizations worldwide, helping them restore, protect and enhance their brands.
From 2007 to 2011, he served as global vice president, Corporate Communications and Public Affairs, for Bausch + Lomb, leading the eye health company through the most tumultuous period in its 158-year history. In 2010, PRWeek named Bausch + Lomb a finalist for its In-House PR Team of the year honor.
From 2007 to 2011, he served as global vice president, Corporate Communications and Public Affairs, for Bausch + Lomb, leading the eye health company through the most tumultuous period in its 158-year history. In 2010, PRWeek named Bausch + Lomb a finalist for its In-House PR Team of the year honor.
From 2003 to 2007, McDougall served in leadership roles with Eastman Kodak Company. As worldwide market development director (Americas) for digital cameras and devices, he united functional silos across the company’s product teams and research groups to accelerate retailer buy-in. While worldwide director of products and services public relations at the photography giant, he developed groundbreaking communications strategies for the company’s complete range of consumer digital products and services. McDougall was responsible for some of Kodak’s most prominent digital introductions, ranging from home photo printers and inkjet systems to cutting-edge WiFi cameras — key elements of a global program that restored the company’s reputation and market presence. While at Kodak, McDougall was named to the Consumer Electronics Association’s (CEA) Board of Industry Leaders, and chaired CEA’s 300-company digital imaging division.
Before Kodak, McDougall was director of operations and public relations at Buck & Pulleyn, Inc. During his nearly six-year tenure at the Rochester, N.Y.-based PR and advertising firm, he served clients such as Johnson & Johnson, Bausch + Lomb, Xerox, Kodak, Corning Semiconductor, and Constellation Brands while growing the public relations practice by over 800 percent. He also led the agency to considerable national and international recognition, including being named PRWeek’s Boutique Agency of the Year in 2002, and a top 15 spot on The Holmes Report’s “Best Places to Work in PR” ranking.
In the mid-1990s, McDougall was one of the first practitioners to utilize the World Wide Web as a public relations tool, pioneering blog-based campaigns a decade before they entered the mainstream. As the technology accounts supervisor at Giles Communications (Mt. Kisco, N.Y.) from 1995 to 1997, his programs were instrumental in transforming the CD-R industry from a data-centric to a music-centric focus, helping spark the widespread consumer CD/MP3 ripping/burning phenomenon.
In addition to Silver Anvil recognition, his communications programs have received some of the industry’s most prestigious honors: PRWeek’s High-Tech Launch of the Year Award, the Silver SABRE, and Inside PR’s Creativity in Public Relations Award. He is a frequent national speaker and industry commentator regarding digital communications and marketing, and a senior judge for national awards competitions.
He is a trustee of the Genesee Country Village & Museum, one of the preeminent living history museums in the U.S., and is a member of the communications and engagement advisory council for the George Eastman House International Museum of Photography and Film. He is a national assembly delegate and past president of the Rochester chapter of the Public Relations Society of America and is on the board of directors for the Advertising Council of Rochester. He is president of the Rochester Downtown Host Club of Lions Clubs International and a member of Rotary International. In 2010, he was elected to join the Arthur W. Page Society, the public relations industry’s exclusive organization for leaders in the field.
He is a trustee of the Genesee Country Village & Museum, one of the preeminent living history museums in the U.S., and is a member of the communications and engagement advisory council for the George Eastman House International Museum of Photography and Film. He is a national assembly delegate and past president of the Rochester chapter of the Public Relations Society of America and is on the board of directors for the Advertising Council of Rochester. He is president of the Rochester Downtown Host Club of Lions Clubs International and a member of Rotary International. In 2010, he was elected to join the Arthur W. Page Society, the public relations industry’s exclusive organization for leaders in the field.
McDougall graduated summa cum laude with a bachelor of science in communication (public relations concentration; international relations minor) from Boston University. In 2000, at the age of 27, the Rochester Business Journal named him as one of the most influential executives under the age of 40 in the greater Rochester, N.Y. region.
McDougall, 38, lives in Honeoye Falls, N.Y. with his wife and three children.
